Have you ever had a customer from another country? Ever feel like selling to a foreign male customer is different than selling to an American male customer?
Each of us has our own distinct personality type: some of us are driven by power, others by pleasure, while some of us make decisions based on analysis or feelings. Nevertheless, overlaid on top of that are the tendencies, assumptions, and reflexes handed down to us by the history of the community we grew up in. This can be referred to as Power Distance Index, and it describes how much a particular culture values and respects authority. In the strip club it is useful to know this so you can decide whether or not you should play up your authority or be more submissive.
The first topic is clothing. In most major metropolitan areas, many of the dancer boutiques are open until 10pm, and some are open 24 hours. One of my students told me that she went on a tour of clubs throughout the Midwest and never once did it occur to her that she couldn’t shop for shoes or a new outfit at 3 AM when she was in Sioux City, Iowa! If you tend to pack light, think again! Pack plenty of costumes/outfits and be sure to bring at least one gown.
The first method is trial and error. Unlike chain restaurants, department stores, and even call centers…when you get hired as an exotic dancer, there is NO formal sales training. I remember when I was hired as a waitress at Cheesecake Factory. I had to sit through an entire week of training videos and classes that explained how to upsell appetizers, specials, and premium liquor so that a $40 check turned into a $100 check. In the strip club, you are just thrown right into the mix of things. If you have enough perseverance you will figure out what works, and what doesn’t work, and over time your stripper salary will increase. I know firsthand how frustrating it is to try to make money this way! Especially if you are impatient and want to make more money NOW!
As many of you know, I traveled to Las Vegas for most of my career. Las Vegas has long been hailed the “Mecca” for exotic dancers worldwide. Entertainers would hit Vegas for a weekend, a week, or a few years hoping to hit the proverbial jackpot of strip club income. Yet after speaking with so many dancers, it’s always amazing at the rumors you hear. I’m actually shocked they don’t use the Vegas gentlemen’s clubs as examples in both micro and macro economics classes at UNLV.
I’ve been “off” for several months now. Maybe it was the divorce, maybe it was moving across the country (two and a half times) maybe it was the distraction of my fun but going nowhere fling. Whatever it was, I found myself doing lots of OTHER things with my time than stripping. This is not necessarily a bad thing. We all need time off.
I realized on Friday and Saturday night: whatever I was lacking was BACK WITH A VENGEANCE!!! One of my secrets is to FIND YOUR SuperStripper FLOW!
My evening started with the guys from West Virginia at the bar. I was sipping a Diet Coke at the bar when one of the middle aged white guys in a golf shirt stumbled over his own foot and plowed into the barstool next to me. “I’ve been drinkin’ since noon…” he mumbles.
I have been actively working on my bar-hustle. I usually gravitate towards the guys sitting at a table because they are already relaxed, they have their space, their drinks, their waitress…and they have A LAP to sit on! Being seated is a position of comfort and makes it easier to close a sale.
You’re too tall” was my first response of the night. “Not to be rude or anything…but you’re not my type.”
I had two choices, smile and walk on by or try again. There was no one else and Mr Objection was my target client:early 40s wearing a golf shirt, his own 6 foot 2 frame sprawled across two straight backed chairs.
“So what… all the good stuff lines up when I straddle you, doesn’t it?” I replied with my best come-back.
It worked he smiled, leaned back opening up his body language and I sat in the empty chair.
One of the core foundations of the Dancerwealth.com program is identifying a patron’s Hot Button to say “Yes.” Last night was a perfect example of one way I have used the Consistency Hot Button over the years.
If you can be a consistent factor in a patron’s ongoing strip club experience, you will make money. Last night, a patron I will refer to as “King David” stopped in at Babe’s Cabaret. I searched my archives and realized that I’ve only mentioned King David once, even though I have known him for over four years. He was never “my”regular customer, meaning that he always came into the club with the intention of seeing whoever happened to be his main squeeze of the week/month/season. However, he would always tip me well, and if he was entertaining clients, he would make sure to introduce me to them.
As many of you know, I’m not a great stage dancer…but I am VERY good at closing a lapdance sale at the tip rail. The party of four mid-fortyish white guys in golf shirts were seated at a table next to the main stage table. When it was my turn for stage rotation, The DJ blasted the Van Halen. I personally love Van Halen, but even if I didn’t…I knew the mid-fortyish guys would. Each gentleman at the table tipped me a Washington, the one closest to the stage tucked a Lincoln into the side of my gstring.
Are you still able to charge the same hourly VIP rate that you were using in 2007? Do you work at a club that has LOWERED dance and champagne room prices? If so, you could be selling yourself short and missing out on hard-earned profits! The problem is that once you set your price, that’s where it stays until you work up the courage to negotiate a higher rate.
It’s important that you review your rates annually to be sure you’re in line with the industry standard and the value you provide.